Marcus John Henry Brown is a Creative Director, that has come around some agencies and had his own for a while. He has put together some things, youngsters in marketing (incl. advertising) and pr should know. And in my humble opinion, they are all right.
My favorite, because it´s the one hardest to remember in daily business:
(…) It’s only advertising and nobody gets shot.
What I am missing on the list is, that you should be open to news things (of course), but old things like „print“, too.
And: I had to google „to get tangoed“. For those not knowing about Tango like me, take a look at the urban dictionary.